Brand Design: Pork Chop NZ

GRAPHIC DESIGN / PRINT

Function: Graphic Design
Client/s: Pork Chop

BRIEF:

Logo and corporate identity design for Sam Evernden, a local videographer I collaborate with regularly across both corporate and personal projects. Having worked alongside Sam on numerous shoots, I had a strong sense of his style and the range of work he takes on, from polished corporate video to more personal, creative projects.

The brief called for a visual identity that didnt take itself too seriously, but could work as hard as Sam does. Sharp enough for client-facing corporate work, but flexible enough to carry his personal projects too. The result is a mark and identity system built to feel consistent and professional across every context Sam's work shows up in, from business cards and email signatures through to on-screen branding for his videos.

Blah blah…. It’s really just Helvetica on an International Klein Blue (IKB) background.


Collaborative Projects:

Project: Pae Ora 2025 (Whānau Fun Run)
Client: He Waka Tapu

Project: Kommi Teaser
Client: Kommi

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